Supporting people through their cancer fight on the ground level, day-to-day, hour-to-hour, minute-to-minute.



Most people are afraid of cancer and rightfully so. It's scary and it seems to be everywhere. Our goal is to help alleviate the fear and empower people to learn more and to fight.

The Foundation

The Why? Foundation is a cancer fighting network created by Allison W. Gryphon as a response to her April 2011 breast cancer diagnosis. We are about supporting people through their cancer fight on the ground level, day-to-day, hour-to-hour, minute-to-minute. There are no rules here. No judgments. No "musts". We understand that many times just putting your feet on the floor to get out of bed is just as challenging as climbing a mountain. Cancer isn't easy. This team believes that when you or someone you love is fighting cancer you get to feel however you want to feel. Say whatever you need to say. Be angry. Be sad. Be pissed. Be happy. Be defeated. Be inspired. Be educated. Be crazy. And be everything all at once. The Why? Foundation is for everyone.

Cancer Answers

The Why? Foundation Resource Center has the goal of being an easy-to-use touchstone which offers information on cancer, treatments, research and helpful ways to fight the disease physically, emotionally, financially, creatively and effectively in a clear and straightforward manner. This is a resource for cancer fighters, caretakers, friends, family, co-workers and people looking for a general understanding.

Movies. Fashion. Comics. Music. Art. Fighting Cancer Creatively.

As much as the medical and the physical are the driving force in fighting cancer, artistic outlets can be wonderful allies to have in your corner whether you are creating, experiencing, escaping or all of the above. The power of movies, fashion, art and music are explored in this section along with some ideas on how creative outlets can help you fight cancer.

The Blog

The Why? Foundation blog is intended to share news, inspiration and tidbits on everything from diet to research to people making a difference. Look for a profile or story on a personal cancer experience every day. Power of Music Mondays. Cancer Answer Tuesdays. Fighting Cancer with Style Wednesdays. Touchstone Thursdays. Super Smile Friday. Shop Right Saturday. Inspired Sundays.

Fighter Bags

As The Why? Foundation evolves, Fighter Bags will be introduced. Intended to help each cancer fighter recipient mentally, physically and emotionally, Fighter Bags will be made available to anyone with a cancer diagnosis, on a first-come-first-serve basis, and will include a selection of donated products. We hope to have them available by Winter of 2013.

Wall of Smiles

Here you can share your smile or the smile of a loved one to celebrate, remember or inspire. This is a place for images of cancer fighters, medical professionals, caretakers, friends, family, co-workers, advocates…everyone who would like to send their smile in support of the worldwide fight against cancer.